Facebook Ads Agency
In Pakistan.
We build and manage Facebook and Instagram ad campaigns for businesses across Pakistan — structured properly in Ads Manager, tracked through to the sale, and reported on enquiries rather than likes. Service charges from PKR 35,000 per month, with ad spend paid separately from your own account. Based in Lahore, working with clients in Karachi, Islamabad, Faisalabad and beyond.
What This Looks Like in a Real Account
Five live Meta campaigns for a Pakistani training institute, running click-to-WhatsApp across different course offerings. This is the account, not a projection.
Messaging conversations across five campaigns
Blended cost per conversation
Best-performing campaign
Total advertising spend
Live campaign data, education sector, Pakistan. Course names shown; client identity withheld. These are messaging conversations, not enrolments — see our cost per lead report for why that distinction matters.
Boosting Isn't Advertising
Why Boosted Posts Don't Sell
When you boost a post, Facebook shows it to people most likely to engage — like, comment, share. Those are not the same people as those likely to buy.
You get 400 likes, a dozen "price?" comments, and no sales. The report looks busy. The bank account does not move.
A campaign built in Ads Manager lets you tell Meta what you actually want — messages, leads, purchases — and it goes and finds people likely to do that. Same budget, entirely different audience.
The Second Problem: No Tracking
Without the Pixel and Conversions API installed and verified, Meta cannot see which ads produced a sale. It cannot optimise toward buyers because it cannot identify them.
This is why two businesses with identical budgets get wildly different results. One is feeding the algorithm real conversion data; the other is asking it to guess.
In our audits of Pakistani accounts, missing or broken tracking is the single most common finding — and it is invisible until someone checks.
Campaign Types We Manage
Click-to-WhatsApp
The highest-converting format in Pakistan. Enquiries land in WhatsApp tagged by campaign, with no page to load and no form to abandon.
Lead Forms
Instant forms with qualifying questions built in, connected to your CRM so leads actually arrive rather than sitting in Meta's dashboard.
Conversion Campaigns
For e-commerce and booking. Optimised toward purchases with full Pixel and Conversions API tracking, not toward clicks.
Reels & Video
Short-form creative consistently delivers lower costs than static images in Pakistan. We produce and test it as part of the campaign.
Retargeting
Website visitors, video viewers, and people who messaged but never bought. Usually the cheapest conversions in any account.
Overseas Audiences
UK, UAE and Gulf targeting for property, travel and education. Tier 1 auctions cost more and need their own budget and creative.
One Agency, Every City
We work from Johar Town, Lahore, with clients across Pakistan. Campaigns run inside your own ad account, so your location changes nothing about how the work is done — only what the auction costs and which language converts.
Lahore
Johar Town. In-person meetings if you want them, remote if you don't — most clients prefer WhatsApp and a monthly call.
Karachi
Generally the most competitive auction in the country across retail, property and services. Budgets usually need to be set higher than elsewhere to clear.
Islamabad & Rawalpindi
A smaller audience with higher average spending power. Tighter targeting tends to hold up better here than in the larger metros.
Faisalabad
Manufacturing, textiles and wholesale. B2B enquiries often qualify better through lead forms than through WhatsApp.
Multan
Lower auction costs than the big three. Urdu-first creative normally outperforms English in our experience here.
Peshawar
Language mix matters more than anywhere else. Worth running Urdu and Pashto audiences as separate ad sets rather than one.
Sialkot & Gujranwala
Export and trade businesses, often selling to overseas buyers — which means Tier 1 targeting rather than local, and a different budget entirely.
Anywhere else
Quetta, Hyderabad, Abbottabad, smaller cities. Onboarding is remote and the process is identical — send your numbers and we'll tell you if it's viable.
What Actually Changes by City
- Auction cost. The same ad does not cost the same in Karachi as in Multan. A budget that works in one city can stall in another.
- Language. The Urdu-to-English ratio that converts shifts noticeably between cities, and mixing both in one ad set hides which is working.
- What people do next. WhatsApp dominates in most of the country, but B2B and export-heavy cities often convert better through a form and a callback.
If you're specifically after a Lahore-based team, see our Lahore page. For search as well as social, Google Ads management.
No Mystery, No Jargon
Exactly what happens from week one.
Your Numbers First
What is a customer worth? What share of enquiries convert? Those two figures determine what you can afford per lead — and any agency setting a budget without them is guessing.
Pixel & Conversions API
Installed, tested and verified before the first rupee goes out. Unglamorous, and the difference between an account that improves monthly and one that plateaus.
Proper Campaign Structure
Separate campaigns where audiences genuinely differ — by product, city, or buyer type. Combine them and the algorithm averages your audiences, and every one underperforms.
Creative Built to Test
Urdu and English as separate ad sets rather than mixed. Multiple angles tested rather than one guess. Reels alongside static.
Optimisation & Creative Refresh
Watching frequency and click-through together — when frequency climbs and CTR softens, creative is fatiguing and costs are about to rise. We refresh before that happens.
Reporting on Outcomes
Qualified enquiries and sales lead the report. If a report opens with reach and impressions, it is measuring activity rather than results.
Transparent, and Separate From Ad Spend
Facebook and Instagram ads management for clients anywhere in Pakistan. International clients are quoted individually.
- Strategy, campaign build and creative direction
- Pixel and Conversions API setup and verification
- Ongoing optimisation and creative refresh
- Monthly reporting on enquiries and sales
Advertising spend is separate and paid directly to Meta from your own ad account — never ours. If an agency runs campaigns from their account, you lose every audience, pixel history and campaign learning the day the relationship ends. We would advise insisting on this with any agency you speak to, including us.
How much to put behind the ads depends on your sector, city and what a customer is worth to you. See our 2026 PKR price guide or cost per lead report.
Questions We Actually Get
Why do my boosted posts get likes but no sales?
Because boosting optimises for engagement. Facebook deliberately finds people who like and comment rather than people who buy. Running the same budget through a campaign in Ads Manager with a sales or leads objective changes the audience entirely. See our guide on running Facebook ads that actually sell.
What does a Facebook ads agency cost in Pakistan?
Our Facebook and Instagram ads management starts at PKR 35,000 per month for clients in Pakistan, with advertising spend separate and paid directly to Meta from your own account. International clients are quoted individually, based on market and spend. Rates across the market vary widely — our 2026 PKR price guide sets out what is normal and what is not.
Do you work with businesses outside Lahore?
Yes. We're based in Johar Town, Lahore, and work with clients in Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Sialkot and smaller cities. Onboarding is remote and the process is identical. What changes by city is auction cost, the Urdu-to-English mix that converts, and whether WhatsApp or a lead form works better.
What should I look for in a Facebook ads agency?
Three things. The campaigns should run from your ad account, not the agency's, so you keep your pixel history and audiences if you leave. Tracking should be installed and verified before any spend. And the monthly report should open with enquiries or sales — if it opens with reach and impressions, it is measuring activity rather than results. Ask any agency these three questions, including us.
How much should I spend on ads?
It depends on your sector, city, competition and what a customer is worth. A clinic in Multan and a property developer in Karachi are not comparable. Tell us those numbers and we will give you a realistic figure rather than a generic one.
How long before we see results?
First enquiries typically arrive within 24–72 hours of launch. But give a campaign around two weeks before judging it — it needs to exit the learning phase before the numbers mean anything.
Do I need a website?
Not necessarily. Click-to-WhatsApp campaigns work well in Pakistan without one, which suits service businesses that sell through conversation. A website matters more for e-commerce and for building organic search traffic over time.
My ads were approved but get no impressions. Why?
Several possible causes — budget too low to exit learning, audience too narrow, a bid cap set below the clearing price, or a billing failure. We've written up the eleven reasons Facebook ads stop delivering, in the order they usually turn out to be the answer.
Should Urdu and English creative run together?
No. Separate ad sets consistently outperform mixed ones. Each audience responds to a different tone, and combining them means neither gets creative that speaks to it properly.
My leads aren't reaching me. What's wrong?
Often the leads exist and are sitting in Meta's Leads Centre because nothing is collecting them. See our diagnostic on the seven places leads get lost.
Let's Look at Your Numbers
Send us your ad account and we'll tell you what's working, what isn't, and whether your costs are healthy for your sector and city — including if we think your setup is fine and you don't need us.
No obligation · You own your accounts and data · Based in Johar Town, Lahore
Related Services & Reading
Often paired with Facebook Ads: Google Ads management for high-intent search, lead generation systems, content & creative production and website development. See our portfolio or browse all services.
Further reading: why Facebook ads stop delivering, what Meta Ads benchmarks mean in Pakistan, what a lead costs — 2026 report, and how to run Facebook ads that actually sell.
By industry: real estate, solar, travel, education, aesthetic clinics.