Facebook & Instagram
Ads That Sell.
We build and manage Meta Ads campaigns for Pakistani businesses — structured properly in Ads Manager, tracked through to the sale, and reported on enquiries rather than likes. Service charges from PKR 35,000 per month, with ad spend paid separately from your own account.
What This Looks Like in a Real Account
Five live Meta campaigns for a Pakistani training institute, running click-to-WhatsApp across different course offerings. This is the account, not a projection.
Messaging conversations across five campaigns
Blended cost per conversation
Best-performing campaign
Total advertising spend
Live campaign data, education sector, Pakistan. Course names shown; client identity withheld. These are messaging conversations, not enrolments — see our cost per lead report for why that distinction matters.
Boosting Isn't Advertising
Why Boosted Posts Don't Sell
When you boost a post, Facebook shows it to people most likely to engage — like, comment, share. Those are not the same people as those likely to buy.
You get 400 likes, a dozen "price?" comments, and no sales. The report looks busy. The bank account does not move.
A campaign built in Ads Manager lets you tell Meta what you actually want — messages, leads, purchases — and it goes and finds people likely to do that. Same budget, entirely different audience.
The Second Problem: No Tracking
Without the Pixel and Conversions API installed and verified, Meta cannot see which ads produced a sale. It cannot optimise toward buyers because it cannot identify them.
This is why two businesses with identical budgets get wildly different results. One is feeding the algorithm real conversion data; the other is asking it to guess.
In our audits of Pakistani accounts, missing or broken tracking is the single most common finding — and it is invisible until someone checks.
Campaign Types We Manage
Click-to-WhatsApp
The highest-converting format in Pakistan. Enquiries land in WhatsApp tagged by campaign, with no page to load and no form to abandon.
Lead Forms
Instant forms with qualifying questions built in, connected to your CRM so leads actually arrive rather than sitting in Meta's dashboard.
Conversion Campaigns
For e-commerce and booking. Optimised toward purchases with full Pixel and Conversions API tracking, not toward clicks.
Reels & Video
Short-form creative consistently delivers lower costs than static images in Pakistan. We produce and test it as part of the campaign.
Retargeting
Website visitors, video viewers, and people who messaged but never bought. Usually the cheapest conversions in any account.
Overseas Audiences
UK, UAE and Gulf targeting for property, travel and education. Tier 1 auctions cost more and need their own budget and creative.
No Mystery, No Jargon
Exactly what happens from week one.
Your Numbers First
What is a customer worth? What share of enquiries convert? Those two figures determine what you can afford per lead — and any agency setting a budget without them is guessing.
Pixel & Conversions API
Installed, tested and verified before the first rupee goes out. Unglamorous, and the difference between an account that improves monthly and one that plateaus.
Proper Campaign Structure
Separate campaigns where audiences genuinely differ — by product, city, or buyer type. Combine them and the algorithm averages your audiences, and every one underperforms.
Creative Built to Test
Urdu and English as separate ad sets rather than mixed. Multiple angles tested rather than one guess. Reels alongside static.
Optimisation & Creative Refresh
Watching frequency and click-through together — when frequency climbs and CTR softens, creative is fatiguing and costs are about to rise. We refresh before that happens.
Reporting on Outcomes
Qualified enquiries and sales lead the report. If a report opens with reach and impressions, it is measuring activity rather than results.
Transparent, and Separate From Ad Spend
Meta Ads management for clients in Pakistan. International clients from €800/month.
- Strategy, campaign build and creative direction
- Pixel and Conversions API setup and verification
- Ongoing optimisation and creative refresh
- Monthly reporting on enquiries and sales
Advertising spend is separate and paid directly to Meta from your own ad account — never ours. If an agency runs campaigns from their account, you lose every audience, pixel history and campaign learning the day the relationship ends. We would advise insisting on this with any agency you speak to, including us.
How much to put behind the ads depends on your sector, city and what a customer is worth to you. See our 2026 PKR price guide or cost per lead report.
Questions We Actually Get
Why do my boosted posts get likes but no sales?
Because boosting optimises for engagement. Facebook deliberately finds people who like and comment rather than people who buy. Running the same budget through a campaign in Ads Manager with a sales or leads objective changes the audience entirely. See our guide on running Facebook ads that actually sell.
What does Meta Ads management cost?
From PKR 35,000 per month for clients in Pakistan, with advertising spend separate and paid directly to Meta from your own account. International clients are quoted from €800 per month.
How much should I spend on ads?
It depends on your sector, city, competition and what a customer is worth. A local clinic and a property developer are not comparable. Tell us those numbers and we will give you a realistic figure rather than a generic one.
How long before we see results?
First enquiries typically arrive within 24–72 hours of launch. But give a campaign around two weeks before judging it — it needs to exit the learning phase before the numbers mean anything.
Do I need a website?
Not necessarily. Click-to-WhatsApp campaigns work well in Pakistan without one, which suits service businesses that sell through conversation. A website matters more for e-commerce and for building organic search traffic over time.
My ads were approved but get no impressions. Why?
Several possible causes — budget too low to exit learning, audience too narrow, or delivery restrictions on your account. It is worth checking properly rather than guessing. We do this as part of the free account review.
Should Urdu and English creative run together?
No. Separate ad sets consistently outperform mixed ones. Each audience responds to a different tone, and combining them means neither gets creative that speaks to it properly.
My leads aren't reaching me. What's wrong?
Often the leads exist and are sitting in Meta's Leads Centre because nothing is collecting them. See our diagnostic on the seven places leads get lost.
Let's Look at Your Numbers
Send us your ad account and we'll tell you what's working, what isn't, and whether your costs are healthy for your sector — including if we think your setup is fine and you don't need us.
No obligation · You own your accounts and data · Based in Johar Town, Lahore
Related Services & Reading
Often paired with Meta Ads: Google Ads management for high-intent search, lead generation systems, content & creative production and website development. See our portfolio or browse all services.
Further reading: what Meta Ads benchmarks mean in Pakistan, what a lead costs — 2026 report, and how to run Facebook ads that actually sell.
By industry: real estate, solar, travel, education, aesthetic clinics.