Service charges in Pakistan start from PKR 15,000/month for social media and website management, PKR 25,000 for SEO, PKR 35,000 for managed Meta Ads, PKR 45,000 for Google Ads, and PKR 60,000–120,000 for multi-channel work. Websites start at PKR 35,000 as a one-off build. Advertising spend is always separate and paid directly to Meta or Google from your own account.
Almost no agency in Pakistan publishes prices. You are expected to fill in a form, sit through a call, and only then find out whether you can afford it. We think that wastes everyone's time — so here are our actual numbers, with the reasoning behind them, so you can judge any quote you receive rather than just ours.
We are based in Lahore, and we run campaigns for businesses in Karachi, Islamabad, Faisalabad, Multan and Peshawar, plus overseas Pakistanis in the UK and UAE. Pricing does not change by city. What changes it is the number of services, the number of campaigns, and how much work your account genuinely needs.
2026 Service Charges
| Service | Monthly charge |
|---|---|
| Organic & presence | |
| Social media & website management | From 15,000 |
| SEO (technical, on-page & local) | From 25,000 |
| Paid advertising | |
| Meta Ads management | From 35,000 |
| TikTok Ads management | From 35,000 |
| Google Ads management | From 45,000 |
| Combined | |
| Two channels together | From 60,000 |
| Full-service (ads + SEO + content) | From 150,000 |
| One-off builds | |
| Website or Shopify store — domain and first-year hosting included, free demo before you pay | From 35,000 |
Starting points, not final quotes. Advertising spend is billed separately and paid directly to the platform. Each service has its own detailed cost page linked above.
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How This Compares to the Market
Publishing prices only helps if you have something to compare them against. Here is the honest market context, from what other agencies publish openly.
| Market | Typical monthly range |
|---|---|
| Pakistani freelancers / very small operators | 10,000 – 20,000 |
| Pakistani agencies — entry packages | 25,000 – 50,000 |
| Pakistani agencies — full service | 50,000 – 200,000+ |
| UK specialist agencies | £1,200 – 4,000 |
Ranges compiled from publicly published agency pricing pages, 2026. We sit mid-market in Pakistan by design — below full-service agencies, well above the freelancer tier, because the work below that level cannot be done properly.
Which Level Is Right for You?
Presence, Not Performance
Social media and website management, or SEO. Consistent posting, a maintained Google Business Profile, and a brand that looks active when someone checks you out. This keeps you credible — it will not generate a pipeline on its own, and you should not expect it to.
Right for you ifYou have referrals or walk-in trade already, and simply need to look established online.
One Channel, Done Properly
One managed ad channel — Meta Ads from 35,000, Google Ads from 45,000. Campaign build, tracking configured, ongoing optimisation and monthly reporting.
Right for you ifYou are a small business, single clinic, individual property agent, or a shop testing paid advertising properly for the first time.
Two Channels Working Together
Meta Ads for demand plus Google Ads for high-intent search, or paid ads plus SEO. Enough scope to test, learn, and shift budget toward whatever is working.
Right for you ifYou are established, already spending on ads, and want to reduce cost per enquiry rather than simply generate more of them. Most of our clients sit here.
Full-Service Growth
Ads across multiple platforms, SEO, content and creative production, with dedicated account management.
Right for you ifYou are a multi-project developer, a larger e-commerce brand, or a firm with several service lines that each need marketing separately.
What's Included — and What Isn't
Scope disagreements are the most common reason agency relationships sour. Here is the boundary, stated plainly.
Included in the fee
- Strategy and campaign structure
- Conversion tracking setup and verification
- Ad copy and creative direction
- Ongoing optimisation and testing
- Monthly reporting on enquiries and sales
- WhatsApp and email access during working hours
Billed separately
- Advertising spend — always, paid direct to the platform
- Video production and photo shoots
- Website and landing page builds (from PKR 35,000)
- Paid tools and software subscriptions
- Stock imagery or licensed assets
- Print, outdoor or offline media
Why Ad Spend Is Separate
Our service charge pays for strategy, campaign build, creative direction, tracking setup, optimisation and reporting. Advertising spend is what Meta or Google charge to show your ads — paid directly by you to the platform.
Any agency quoting one combined figure without breaking it out is often hiding their margin inside your media budget. Insist on the split.
Insist too that ads run from your ad account with the agency added as a partner — not from theirs. If they run it from their account, you lose every campaign learning, audience and pixel history the day you leave. That includes us: ask us the same question.
How much you should spend on advertising depends entirely on your sector, city, competition and what a customer is worth to you. We work that out with each client rather than publishing a number that would be wrong for most people reading this. Our cost per lead report explains how to calculate your own ceiling.
What a Website or Shopify Store Costs
Website quotes vary more than anything else on this list — the same brief gets quoted anywhere from PKR 15,000 to half a million. We use one starting point instead of a ladder: every build starts at PKR 35,000, whether it is a single landing page, a multi-page business site or a Shopify store. The final figure depends on page count, product count, custom design and integrations, and you get a firm number before any work begins.
Domain and first-year hosting are included, and we build you a working demo before you pay anything — you look at the actual site on your own phone and decide. From the second year, domain and hosting renewals are paid by you directly to those providers, so the accounts stay in your name. On Shopify builds, hosting sits inside Shopify's own subscription, which you pay to Shopify. Full detail is on our website cost page.
Do not overspend on a website before you have traffic. A straightforward build that loads fast and tracks properly will make you more money than an elaborate one nobody visits. Spend on ads and SEO first, then upgrade the build once you know what your visitors actually do.
Why Cheap Quotes Usually Cost More
You will find people offering "full digital marketing" for PKR 10,000–15,000 a month. Here is what that actually buys, based on the accounts we audit afterwards.
The distinction matters. PKR 15,000 for social media and website management is entirely reasonable — it is exactly what we charge for it. PKR 15,000 for "everything", including ads and SEO, is not, because nobody can deliver all of that properly at that price.
What Moves the Price
- Number of campaigns or projects. Five property projects is five times the build and optimisation work of one.
- Creative requirements. Video production, drone footage and UGC cost more than static graphics.
- Competitiveness of your sector. Legal and real estate keywords cost far more per click, so accounts need closer management.
- Whether tracking already exists. Starting from scratch means pixel, Conversions API, GA4 and WhatsApp tracking setup before anything launches.
- Languages and audiences. Running Urdu and English creative separately, or targeting overseas Pakistanis, adds creative and testing work.
What Happens If You Enquire
No pressure, no sales sequence. This is the whole process.
Frequently Asked Questions
How much does a digital marketing agency cost in Pakistan?
Service charges start from PKR 15,000 per month for social media and website management, PKR 25,000 for SEO, PKR 35,000 for Meta Ads management, PKR 45,000 for Google Ads management, PKR 60,000–120,000 for two channels together, and PKR 150,000+ for full-service work. Advertising spend is separate and paid directly to the platform.
How much does social media management cost?
PKR 15,000 per month, covering social media management and ongoing website upkeep together — content planning, posting, graphics, video editing, and keeping your site current. Full detail is on our social media and website management packages page. It is not the same as running paid campaigns, which starts from PKR 35,000.
How much does Meta Ads management cost in Pakistan?
From PKR 35,000 per month, with your advertising budget separate and paid directly to Meta from your own account. TikTok Ads management is the same. See our Meta Ads management cost page for what the fee covers and what moves it.
How much does Google Ads management cost in Pakistan?
From PKR 45,000 per month — higher than Meta because search accounts need continuous auction management: negative keyword pruning, search term review, bid adjustments and Quality Score work. Full breakdown on our Google Ads management cost page.
How much does SEO cost in Pakistan?
From PKR 25,000 per month, covering technical, on-page and local SEO. Realistic timelines and what cheap SEO quotes miss are set out on our SEO cost page.
How much does a website or Shopify store cost?
Every build starts at PKR 35,000, whether it is a landing page, a multi-page business site or a Shopify store. Domain and first-year hosting are included, and you get a working demo before you pay anything. The final figure depends on page count, product count, custom design and integrations. See our website cost page.
Do you give a demo before payment?
Yes, on website builds. We build a working demo of your site first — you view it on your own phone, click through it, and decide. If it is not right, you have paid nothing.
How much should I budget for advertising on top?
It depends on your sector, city, competition and what a customer is worth to you — a local clinic and a property developer are not comparable. Any agency quoting an advertising budget before asking those questions is guessing. See our cost per lead report for how to work out your own ceiling.
Why are you more expensive than a freelancer?
For paid advertising, we are, and deliberately. At PKR 10,000–15,000 a month for everything, nobody can install conversion tracking, structure campaigns properly, refresh creative and report honestly — there simply are not enough hours in it. The fee difference is usually recovered within the first month of not wasting ad spend.
Are prices different in Lahore, Karachi and Islamabad?
Our pricing does not change by city. Some Karachi and Islamabad agencies charge more, and some smaller-city freelancers charge far less, but the work required is the same. What changes cost is scope, not postcode.
Do you work with clients outside Lahore?
Yes. We run campaigns for businesses across Pakistan, along with overseas Pakistani audiences in the UK and UAE. Everything runs remotely — reporting, calls and account access are the same wherever you are. International clients are quoted individually.
Do you require a long contract?
No. We work month to month after an initial period long enough to gather meaningful data, usually three months. Be cautious of any agency demanding a twelve-month lock-in upfront — confident agencies earn retention through results.
Is SEO or paid advertising better value?
Paid ads produce leads within days but stop the moment you stop paying. SEO takes three to six months but compounds and eventually reduces your cost per enquiry. Most businesses should start with paid ads for cash flow and add SEO once revenue is predictable.
Get a Real Quote
Tell us your sector, city and goals. We'll tell you honestly what's achievable — including if we think you're not ready to start yet.
💬 WhatsApp us Book a free strategy callBased in Johar Town, Lahore · Pakistan, UK & UAE
Related Reading & Services
Service cost detail: Meta Ads management cost, Google Ads management cost, SEO services cost, social media and website management packages, and website and Shopify store cost. All packages are summarised on our pricing page.
Next: how to choose a digital marketing agency in Pakistan, what a lead costs in Pakistan, and how to run Facebook ads that actually sell. Browse our blog.
Our services: Google Ads management, Facebook ads agency Pakistan, SEO services, local SEO, lead generation, performance marketing, website development and Shopify development. See our portfolio.
Industry pages: real estate marketing agency, law firm marketing agency, dental marketing agency, solar, travel, construction.