Service charges in Pakistan start from PKR 15,000/month for social media management, PKR 35,000 for managed ad campaigns, PKR 60,000–120,000 for multi-channel work, and PKR 150,000+ for full-service. Advertising spend is always separate and paid directly to Meta or Google from your own account.
Almost no agency in Pakistan publishes prices. You are expected to fill in a form, sit through a call, and only then find out whether you can afford it. We think that wastes everyone's time — so here are our actual numbers, with the reasoning behind them, so you can judge any quote you receive rather than just ours.
We are based in Lahore, and we run campaigns for businesses in Karachi, Islamabad, Faisalabad, Multan and Peshawar, plus overseas Pakistanis in the UK and UAE. Pricing does not change by city. What changes it is the number of services, the number of campaigns, and how much work your account genuinely needs.
2026 Service Charges
| Service | Monthly charge |
|---|---|
| Organic & presence | |
| Social media management | From 15,000 |
| Local SEO / Google Business Profile | From 25,000 |
| SEO (national) | From 45,000 |
| Paid advertising | |
| Meta Ads management | From 35,000 |
| TikTok Ads management | From 35,000 |
| Google Ads management | From 40,000 |
| Combined | |
| Two channels together | From 60,000 |
| Full-service (ads + SEO + content) | From 150,000 |
| One-off builds | |
| Website development | 35,000 – 120,000+ |
| Shopify store build | 30,000 – 80,000 |
Starting points, not final quotes. Advertising spend is billed separately and paid directly to the platform.
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How This Compares to the Market
Publishing prices only helps if you have something to compare them against. Here is the honest market context, from what other agencies publish openly.
| Market | Typical monthly range |
|---|---|
| Pakistani freelancers / very small operators | 10,000 – 20,000 |
| Pakistani agencies — entry packages | 25,000 – 50,000 |
| Pakistani agencies — full service | 50,000 – 200,000+ |
| UK specialist agencies | £1,200 – 4,000 |
Ranges compiled from publicly published agency pricing pages, 2026. We sit mid-market in Pakistan by design — below full-service agencies, well above the freelancer tier, because the work below that level cannot be done properly.
Which Level Is Right for You?
Presence, Not Performance
Social media management or local SEO. Consistent posting, a maintained Google Business Profile, and a brand that looks active when someone checks you out. This keeps you credible — it will not generate a pipeline on its own, and you should not expect it to.
Right for you ifYou have referrals or walk-in trade already, and simply need to look established online.
One Channel, Done Properly
One managed ad channel or national SEO. Campaign build, tracking configured, ongoing optimisation and monthly reporting.
Right for you ifYou are a small business, single clinic, individual property agent, or a shop testing paid advertising properly for the first time.
Two Channels Working Together
Meta Ads for demand plus Google Ads for high-intent search, or paid ads plus SEO. Enough scope to test, learn, and shift budget toward whatever is working.
Right for you ifYou are established, already spending on ads, and want to reduce cost per enquiry rather than simply generate more of them. Most of our clients sit here.
Full-Service Growth
Ads across multiple platforms, SEO, content and creative production, with dedicated account management.
Right for you ifYou are a multi-project developer, a larger e-commerce brand, or a firm with several service lines that each need marketing separately.
What's Included — and What Isn't
Scope disagreements are the most common reason agency relationships sour. Here is the boundary, stated plainly.
Included in the fee
- Strategy and campaign structure
- Conversion tracking setup and verification
- Ad copy and creative direction
- Ongoing optimisation and testing
- Monthly reporting on enquiries and sales
- WhatsApp and email access during working hours
Billed separately
- Advertising spend — always, paid direct to the platform
- Video production and photo shoots
- Website development and landing page builds
- Paid tools and software subscriptions
- Stock imagery or licensed assets
- Print, outdoor or offline media
Why Ad Spend Is Separate
Our service charge pays for strategy, campaign build, creative direction, tracking setup, optimisation and reporting. Advertising spend is what Meta or Google charge to show your ads — paid directly by you to the platform.
Any agency quoting one combined figure without breaking it out is often hiding their margin inside your media budget. Insist on the split.
Insist too that ads run from your ad account with the agency added as a partner — not from theirs. If they run it from their account, you lose every campaign learning, audience and pixel history the day you leave. That includes us: ask us the same question.
How much you should spend on advertising depends entirely on your sector, city, competition and what a customer is worth to you. We work that out with each client rather than publishing a number that would be wrong for most people reading this. Our cost per lead report explains how to calculate your own ceiling.
What a Website or Shopify Store Costs
Website pricing varies more than anything else on this list. A clean, fast single-page site with a contact form and WhatsApp button starts around PKR 35,000. A multi-page business site with service pages, a blog and proper on-page SEO usually lands between PKR 60,000 and 90,000. Custom builds with booking systems, property listings, portals or heavy integrations run to PKR 120,000 and above.
Shopify store builds run PKR 30,000 to 80,000. A straightforward store on a well-chosen theme with your products, payment and delivery set up sits at the lower end. Custom design work, a large catalogue, or bespoke functionality moves it toward the upper end.
Do not overspend on a website before you have traffic. A PKR 35,000 site that loads fast and converts will make you more money than a PKR 200,000 site nobody visits. Spend on ads and SEO first, then upgrade the site once you know what your visitors actually do.
Why Cheap Quotes Usually Cost More
You will find people offering "full digital marketing" for PKR 10,000–15,000 a month. Here is what that actually buys, based on the accounts we audit afterwards.
The distinction matters. PKR 15,000 for social media management alone is entirely reasonable — it is what we charge. PKR 15,000 for "everything" is not, because nobody can deliver ads, SEO and content properly at that price.
What Moves the Price
- Number of campaigns or projects. Five property projects is five times the build and optimisation work of one.
- Creative requirements. Video production, drone footage and UGC cost more than static graphics.
- Competitiveness of your sector. Legal and real estate keywords cost far more per click, so accounts need closer management.
- Whether tracking already exists. Starting from scratch means pixel, Conversions API, GA4 and WhatsApp tracking setup before anything launches.
- Languages and audiences. Running Urdu and English creative separately, or targeting overseas Pakistanis, adds creative and testing work.
What Happens If You Enquire
No pressure, no sales sequence. This is the whole process.
Frequently Asked Questions
How much does a digital marketing agency cost in Pakistan?
Service charges start from PKR 15,000 per month for social media management, PKR 35,000 for managed ad campaigns, PKR 60,000–120,000 for two channels together, and PKR 150,000+ for full-service work. Advertising spend is separate and paid directly to the platform.
How much does social media management cost?
From PKR 15,000 per month. That covers content planning, posting and community management — keeping your brand active and credible. It is not the same as running paid campaigns, which starts from PKR 35,000.
How much does Meta Ads management cost?
From PKR 35,000 per month. TikTok Ads management is the same; Google Ads starts slightly higher at PKR 40,000 because search accounts need closer keyword and negative management.
How much does a website or Shopify store cost?
Websites run PKR 35,000 for a fast single-page site up to PKR 120,000+ for custom builds with booking systems or listings. Shopify store builds run PKR 30,000 to 80,000 depending on catalogue size and how much custom design work is involved.
How much should I budget for advertising on top?
It depends on your sector, city, competition and what a customer is worth to you — a local clinic and a property developer are not comparable. Any agency quoting an advertising budget before asking those questions is guessing. See our cost per lead report for how to work out your own ceiling.
Why are you more expensive than a freelancer?
We are, and deliberately. At PKR 10,000–15,000 nobody can install conversion tracking, structure campaigns properly, refresh creative and report honestly — there simply are not enough hours in it. The fee difference is usually recovered within the first month of not wasting ad spend.
Are prices different in Lahore, Karachi and Islamabad?
Our pricing does not change by city. Some Karachi and Islamabad agencies charge more, and some smaller-city freelancers charge far less, but the work required is the same. What changes cost is scope, not postcode.
Do you work with clients outside Lahore?
Yes. We run campaigns for businesses across Pakistan, along with overseas Pakistani audiences in the UK and UAE. Everything runs remotely — reporting, calls and account access are the same wherever you are. International clients are quoted separately in EUR, GBP or AED.
Do you require a long contract?
No. We work month to month after an initial period long enough to gather meaningful data, usually three months. Be cautious of any agency demanding a twelve-month lock-in upfront — confident agencies earn retention through results.
Is SEO or paid advertising better value?
Paid ads produce leads within days but stop the moment you stop paying. SEO takes three to six months but compounds and eventually reduces your cost per enquiry. Most businesses should start with paid ads for cash flow and add SEO once revenue is predictable.
Get a Real Quote
Tell us your sector, city and goals. We'll tell you honestly what's achievable — including if we think you're not ready to start yet.
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Related Reading & Services
Next: how to choose a digital marketing agency in Pakistan, how much SEO costs in Pakistan, what a lead costs in Pakistan, and how to run Facebook ads that actually sell. Browse our blog.
Our services: Google Ads management, Meta Ads agency, SEO services, local SEO, lead generation, performance marketing, website development and Shopify development. See packages or our portfolio.
Industry pages: real estate, law firms, solar, travel, education, construction.