Google Ads costs more to manage well than Meta Ads, and most agencies will not explain why. This page gives you our fees and the reasoning behind them.
What Google Ads management costs
Our management fee starts at PKR 50,000 per month. Your advertising budget is separate and paid directly to Google from your own account.
| Level | Management fee | Typically suits |
|---|---|---|
| Search only | From PKR 50,000/month | One service area, a focused keyword set, businesses whose customers actively search for what they sell |
| Search + Performance Max | PKR 75,000–120,000/month | Multiple service lines or product categories, remarketing, YouTube and Display alongside search |
| Ecommerce & Shopping | PKR 120,000+/month | Product feed management, Shopping campaigns, larger budgets and weekly optimisation |
Why Google Ads costs more than Meta Ads to manage
On Meta, you build audiences and test creative. On Google, you are managing an auction against active competitors, keyword by keyword, every day.
The ongoing work is different: negative keyword lists that need constant pruning, search term reports reviewed weekly, bid strategies adjusted as competitors move, landing page relevance affecting your cost per click. Left alone for a month, a Google Ads account quietly leaks budget on irrelevant searches. That is why our fee is higher here.
Why ad spend is separate
You pay Google directly from your own account. It never passes through us.
You keep ownership of the account and its conversion history, which is genuinely valuable, because Google's bidding algorithms learn from it. An account with a year of clean conversion data performs better than a fresh one. If you ever leave us, that asset goes with you.
What is included
- Keyword research and full account structure
- Conversion tracking setup and verification, including offline conversions where relevant
- Ad copy written and split-tested
- Negative keyword management, reviewed continuously
- Bid strategy selection and adjustment
- Landing page recommendations, since Quality Score affects what you pay per click
- Monthly reporting tied to leads and cost per lead, not impressions
What moves the price
Keyword competitiveness. Immigration, law and real estate terms in Pakistan carry high costs per click and need tighter management than lower-competition sectors.
Number of campaigns. One service in one city is simple. Multiple service lines across several cities multiplies the structure.
Shopping feeds. Ecommerce accounts need product feed maintenance, which is ongoing work separate from campaign management.
Market. UK and UAE campaigns are priced differently from Pakistan-only work.
What happens when you enquire
We look at what you sell, the search demand that actually exists for it, and whether Google is the right channel at all. For some businesses it is not, and we will say so. Low search volume means paid search cannot deliver, no matter how well it is managed.
If you already run Google Ads, we will audit the account and show you where budget is being wasted before you commit to anything.
Frequently asked questions
How much does Google Ads management cost in Pakistan?
Our management fee starts at PKR 50,000 per month for search campaigns. Search with Performance Max runs PKR 75,000 to 120,000, and ecommerce or Shopping accounts start at PKR 120,000. Advertising budget is separate.
Why is Google Ads management more expensive than Meta Ads?
Google requires continuous auction management: negative keyword pruning, search term review, bid adjustments and Quality Score work. Meta is more creative-led. The ongoing workload on Google is simply higher.
Is ad spend included?
No. You pay Google directly from your own account. Our fee covers setup, management, optimisation and reporting.
What ad budget do we need for Google Ads in Pakistan?
It depends on your sector's cost per click and how many searches exist for your service. Competitive sectors like immigration and law need considerably more than local service businesses. We forecast a realistic figure before you start.
Who owns the Google Ads account?
You do. We work inside your account, so the conversion history stays with you and continues to benefit your bidding.
How quickly do Google Ads produce enquiries?
Typically within 3 to 7 days of launch, once ad approval clears. Search campaigns reach people already looking for your service, so intent is high from the start.
Do you require a contract?
No. We work month to month.
Should we run Google Ads or Meta Ads first?
If people actively search for what you sell, start with Google. If you need to create demand or your product is visual and discovery-led, start with Meta. We will tell you honestly which applies to you.
Get a realistic quote
Tell us what you sell and where, and we will come back with a management fee and a realistic ad budget.
Get a quote on WhatsApp · Book a free account audit