Digital Marketing
for Real Estate.
We generate qualified property leads for developers, agencies and individual agents in Lahore, Karachi and Islamabad through Meta Ads, Google Ads and SEO — with cost per lead typically between PKR 800 and PKR 3,000. Service charges from PKR 40,000 per month.
Developers, Agencies and Individual Agents
Most agencies in Pakistan only take on large housing schemes with seven-figure budgets. We work with individual agents too — because the fundamentals are identical: a clear offer, fast WhatsApp follow-up, and campaigns measured on closed deals rather than page likes.
Residential Developers
Apartment and housing projects. Multi-project developers need separate campaign structures per project, not one combined budget.
Commercial Real Estate
Offices, retail and plazas. Narrower audience, higher deal value, longer decision cycle.
Housing Societies
Selling a location and a lifestyle over years rather than a unit on a timeline. Different creative, different campaign lifespan.
Plot & Land Brokers
File trading and land sales. Fast-moving, price-sensitive, heavily WhatsApp-driven.
Individual Agents
One focused Meta campaign, a simple WhatsApp capture flow, and reporting you can actually read.
Overseas Buyer Campaigns
UK and UAE Pakistani audiences — frequently the highest-value buyers, and they need their own campaigns entirely.
Cheap Leads Are the Most Expensive Mistake
Why You Get Leads But No Bookings
Meta delivers exactly what you optimise for. Ask for form submissions and it finds people who fill in forms — not people who can arrange millions for a plot file.
A campaign producing enquiries at PKR 300 looks excellent in a monthly report and produces almost nothing in bookings, because it has found the audience most willing to type their number and least able to buy.
If your reported cost per lead sits far below the ranges opposite, the campaign is not beating the market — it is finding the wrong people.
What Qualified Leads Actually Cost
Residential property leads
Commercial property leads
These come from campaigns we run directly. Your own figures will vary with city, project type and season — but the number that actually matters is cost per booking. A PKR 3,000 lead that converts beats a PKR 400 lead that never answers the phone.
No Mystery, No Jargon
Exactly what a campaign looks like from week one.
Discovery & Numbers
What is an average booking worth? What share of enquiries close? How many projects are you selling? Without those figures nobody can tell you what a lead should cost — and any agency skipping this step is guessing.
Tracking Before Spend
Meta Pixel, Conversions API, GA4 and WhatsApp source tagging installed and tested before the first rupee goes out — with bookings fed back so the platform learns to find buyers rather than form fillers.
Separate Campaigns Per Project
A commercial plot and a two-bed apartment for a first-time buyer are different products sold to different people. Combine them and Meta averages your audiences — both underperform.
Creative That Answers the Real Question
Payment plan, possession timeline, approval status, location. Renders and drone footage are necessary but not sufficient — buyers want to know whether they can afford it, when they get it, and whether it is legitimate.
Qualification & Fast Follow-Up
Budget and timeline questions built into the enquiry flow, and WhatsApp routing so leads arrive tagged by project. Property enquiries arrive in the evening and go cold within hours.
Reporting on Bookings
Our reports lead with qualified enquiries and bookings — not reach and impressions. If a report opens with lead volume, it is measuring the wrong thing.
What We Actually Run
Meta Ads
Facebook and Instagram are the highest-volume lead channels for Pakistani property. Targeted campaigns with property visuals, video walkthroughs and lead forms that capture serious buyers.
Google Ads
"Plot for sale Lahore." "Apartment Karachi." Search campaigns that put your listings in front of buyers at the exact moment they are looking.
Real Estate SEO
Location-specific landing pages optimised for neighbourhood and society keywords, so you stop paying for every single enquiry.
Video & UGC
Walkthroughs, drone footage and testimonial content. Buyers want to see before they visit. See our content & creative services.
Listing Websites
Fast, mobile-first property sites with working enquiry forms and WhatsApp integration — so the ad spend bringing people in does not leak at the last step. Website development.
Overseas Campaigns
UK and UAE audiences bid in Tier 1 auctions at Tier 1 prices. They need separate campaigns and budgets — and they frequently pay in full rather than on instalment.
Transparent, and Separate From Ad Spend
Service charges for real estate campaigns in Pakistan.
- Strategy, campaign build and creative direction
- Tracking setup and verification
- Ongoing optimisation across projects
- Monthly reporting on enquiries and bookings
Advertising spend is separate and paid directly to Meta or Google from your own ad account — never ours. If an agency runs campaigns from their account, you lose every audience, pixel history and campaign learning the day the relationship ends. We would advise insisting on this with any agency you speak to, including us.
What to put behind the ads depends on your project type, city and how many projects you are running. We give you a realistic figure alongside a lead forecast once we know what you are launching. See our 2026 PKR price guide.
Questions Developers Actually Ask
Why am I getting leads but no bookings?
Usually one of three things: the campaign is optimised for cheap leads rather than qualified buyers, response times are too slow, or there is no qualification in the enquiry flow so your sales team is working through people who were never going to buy. Read our full breakdown on real estate lead generation in Pakistan.
What is the cost per lead for real estate in Pakistan?
Typically PKR 800–3,000 for residential and PKR 2,000–6,000 for commercial, varying by city, project type and season. Cost per booking matters far more than cost per lead.
How much does a real estate marketing agency cost?
Our service charges start from PKR 40,000 per month for a single-project campaign, rising with the number of projects and channels. Advertising spend is billed separately and paid directly to Meta or Google. Be cautious of any agency quoting a flat fee without asking about your project, city and average deal size first.
Do you work with individual agents or only developers?
Both. Individual agents and small brokerages as well as large developers and housing societies. The structure and budget differ, but the approach — measurable leads, fast follow-up, honest reporting — stays the same.
How do you reach overseas Pakistani buyers?
With their own campaigns, budget and creative — never as an add-on to a domestic campaign. UK and UAE auctions cost substantially more per impression, but overseas buyers frequently pay in full rather than on instalment, which changes the arithmetic entirely.
How long does it take to start getting leads?
Meta campaigns can generate first leads within 24–72 hours of launch. Google Ads typically within 3–7 days once setup and approval are complete. SEO results begin appearing within two to three months.
Which cities do you cover?
We run real estate campaigns nationwide, with the heaviest volume in Lahore, Karachi and Islamabad, plus overseas Pakistani audiences in the UK and UAE.
Find Out What's Achievable
Tell us your project type, city and roughly what a booking is worth. We'll come back with a realistic lead forecast and tell you where the leak is if you're already running campaigns — including if we think you don't need an agency yet.
No obligation · You own your accounts and data · Based in Johar Town, Lahore
Related Services & Reading
The services behind our real estate campaigns: Meta Ads agency Pakistan, Google Ads management, local SEO, lead generation, performance marketing and website development. See our portfolio or browse all services.
Further reading: why property campaigns generate leads but no bookings, Google Ads for real estate in Lahore, WhatsApp marketing for Pakistani businesses and what an agency costs in Pakistan. Related sectors: construction, solar.