Most agencies in Pakistan will not tell you what Meta Ads management costs until you are on a call. This page does, so you can decide whether we are worth your time before you spend any of it.
What Meta Ads management costs
Our management fee starts at PKR 35,000 per month. That is our fee for running the campaigns. It does not include your advertising budget, which is separate and explained below.
| Level | Management fee | Typically suits |
|---|---|---|
| Single campaign | From PKR 35,000/month | One service or product line, one city, a business testing paid ads properly for the first time |
| Full funnel | PKR 60,000–90,000/month | Cold, warm and retargeting campaigns running together, multiple offers, regular creative testing |
| High spend & ecommerce | PKR 100,000+/month | Catalogue campaigns, larger monthly budgets, weekly reporting and dedicated creative production |
If your situation does not fit neatly into one of those, tell us what you sell and where, and we will tell you which level applies.
Why ad spend is separate
Your advertising budget is paid by you, directly to Meta, from your own ad account. It never passes through us.
This matters for two reasons. You keep ownership of the ad account, the pixel and all the historical data, so if you ever leave you take the asset with you. And you can see exactly what was spent, because you are looking at Meta's own billing rather than a line on our invoice.
Any agency that bundles ad spend into a single figure is making it impossible for you to tell what you paid for advertising and what you paid for management. Be careful with that.
How much ad budget you actually need
There is no universal answer, and anyone giving you one without asking what you sell is guessing.
What determines it: how competitive your sector is, which cities you target, whether you are selling a PKR 2,000 product or a PKR 5,000,000 one, and whether you need leads or direct sales. A dental clinic in one city and a real estate developer selling nationwide need very different budgets to see the same result.
What we will do is forecast a realistic monthly budget for your specific case before you commit to anything, and tell you honestly if the number you have in mind is too low to work.
What is included at every level
- Campaign strategy and account structure built for your offer
- Pixel and conversions API setup, so tracking survives browser restrictions
- Audience research and targeting
- Ad creative production and copywriting
- Ongoing creative testing, because creative fatigue is what kills most campaigns
- Monthly reporting in plain language, tied to leads or sales rather than reach
- WhatsApp access for questions between reports
What moves the price
Number of campaigns. One offer in one city is straightforward. Five products across three cities with different audiences is not.
Creative volume. If you need fresh video and UGC every week, that is production work on top of management.
Reporting frequency. Monthly reporting is standard. Weekly reporting and a dedicated manager cost more.
Market. Campaigns targeting the UK, UAE or other international markets are priced differently from Pakistan-only campaigns.
Why the cheapest quote usually costs more
You can find someone to run Meta Ads for PKR 10,000 a month. What you typically get is a boosted post, no pixel setup, no conversion tracking, no creative testing, and a screenshot of reach at the end of the month.
The management fee is rarely where the money is lost. It is lost in the ad budget, because badly structured campaigns spend the same money and return less of it. Paying PKR 25,000 less per month in fees while wasting PKR 100,000 in spend is not a saving.
What happens when you enquire
We ask what you sell, where, and what a customer is worth to you. We look at your existing ad account if you have one. Then we tell you what we would do, what it would cost, and what results are realistic.
If we think paid ads are not the right move for you yet, we say so. That happens more often than you would expect, usually when the website or the follow-up process would waste the traffic.
Frequently asked questions
How much does Meta Ads management cost in Pakistan?
Our management fee starts at PKR 35,000 per month for a single campaign. Full-funnel work runs PKR 60,000 to 90,000, and high-spend or ecommerce accounts start at PKR 100,000. Advertising budget is separate.
Is the advertising budget included in that fee?
No. You pay Meta directly from your own ad account. Our fee covers strategy, setup, creative, management and reporting only.
What is the minimum ad budget to make Meta Ads work in Pakistan?
It depends entirely on your sector, cities and product value. Rather than quote a generic minimum, we forecast a realistic budget for your specific case and tell you if what you have in mind is too low.
Do you require a long-term contract?
No. We work month to month. If we are not delivering, you should be able to leave.
Who owns the ad account and the pixel?
You do. We work inside your Business Manager, so the account, the pixel and all historical data stay with you.
How soon will we see results?
Meta campaigns typically produce first enquiries within 24 to 72 hours of launch. Meaningful optimisation takes longer, usually two to four weeks, because the algorithm needs conversion data before it can improve.
Do you work with businesses outside Pakistan?
Yes. We run campaigns for clients in the UK and UAE. International pricing differs from our Pakistan rates.
What if we already have an agency?
We will audit your existing account for free and tell you what we would change. If your current agency is doing good work, we will tell you that too.
Get a straight answer on cost
Tell us what you sell and where, and we will come back with a realistic management fee and ad budget for your situation.
Get a quote on WhatsApp · Book a free audit