Most agencies in Pakistan will not tell you what Meta Ads cost until you are on a call. Here are both numbers.
Two different things get called "the cost of Meta ads"
The agency fee — what we charge to run your campaigns. PKR 35,000 per month. That is this page.
The ad spend — what Meta charges to show your ads, paid by you from your own card. There is no fixed rate; it is an auction. If that is the number you came for, we work it out properly on the Facebook ads budget page, which shows the arithmetic for a daily minimum and a monthly ceiling.
Meta Ads management: PKR 35,000 per month
That is our fee for running your Facebook and Instagram campaigns. Your advertising budget is separate and paid by you directly to Meta.
| What you pay | Who you pay | |
|---|---|---|
| Management fee | From PKR 35,000/month | SolutionByz |
| Advertising budget | You decide — work out your figure | Meta, from your own ad account |
Two separate bills, always. You can see exactly what was spent on advertising because you are reading Meta's own billing, not a line on our invoice.
Why ad spend is never bundled
You keep ownership of the ad account, the pixel and all the historical data. If you ever leave, you take that asset with you.
Be careful with any agency that quotes one combined figure. It makes it impossible to tell what you paid for advertising and what you paid for management.
What the fee covers
- Campaign strategy and account structure built around your offer
- Pixel and Conversions API setup, so tracking survives browser restrictions
- Audience research and targeting
- Ad creative production and copywriting
- Ongoing creative testing, because creative fatigue is what kills most campaigns
- Monthly reporting in plain language, tied to leads or sales rather than reach
- WhatsApp access between reports
How much ad budget do you need?
There is no universal answer, and anyone giving you one without asking what you sell is guessing. It depends on how competitive your sector is, which cities you target, whether you sell a PKR 2,000 product or a PKR 5,000,000 one, and whether you need leads or direct sales.
But you can work out your own range in about five minutes, and we have published the method rather than keeping it for the sales call. There are two figures that matter:
- A floor. Meta needs roughly 50 optimisation events per ad set per week to leave the learning phase — about 7 a day. Multiply that by what one event costs you and you have the minimum daily budget below which the test is not valid.
- A ceiling. What a customer is worth to you, multiplied by the share of enquiries you close, gives what one enquiry is worth. A quarter of that is a sane maximum to pay for one.
Both calculations are worked through with real numbers on the Facebook ads budget page. We also forecast a realistic figure for your specific case before you commit, and tell you honestly if what you have in mind is too low to work.
When the fee is higher than PKR 35,000
The base fee covers a focused campaign for one offer. It goes up when the work genuinely grows:
Full-funnel campaigns. Running cold, warm and retargeting together is more to build and maintain than a single campaign.
Creative volume. If you need fresh video and UGC every week, that is production work on top of management.
Ecommerce catalogues. Product feed and catalogue campaigns add ongoing work.
Multiple offers or cities. One service in one city is simple. Five products across three cities is not.
International markets. UK and UAE campaigns are priced differently from Pakistan-only work.
We quote the exact figure before starting. No surprises mid-month.
Why the cheapest quote usually costs more
You can find someone to run Meta Ads for PKR 10,000 a month. What you typically get is a boosted post, no pixel setup, no conversion tracking, no creative testing, and a screenshot of reach at the end of the month.
The management fee is rarely where the money is lost. It is lost in the ad budget, because badly structured campaigns spend the same money and return less of it. Saving PKR 25,000 a month in fees while wasting PKR 100,000 in spend is not a saving.
What happens when you enquire
We ask what you sell, where, and what a customer is worth to you. We look at your existing ad account if you have one. Then we tell you what we would do, what it would cost, and what results are realistic.
If we think paid ads are not the right move for you yet, we say so. That happens more often than you would expect, usually when the website or the follow-up process would waste the traffic.
Frequently asked questions
How much does Meta Ads management cost in Pakistan?
Our management fee starts at PKR 35,000 per month. Your advertising budget is separate and paid directly to Meta from your own ad account.
What do Facebook ads themselves cost in Pakistan?
That is a different number from the agency fee, and it has no fixed rate because ads are sold by auction. What you can work out is a floor and a ceiling: the floor from Meta's learning phase, roughly 7 optimisation events a day multiplied by your cost per event, and the ceiling from what a customer is worth to you. Both are worked through on our Facebook ads budget page.
Is the advertising budget included in that fee?
No. The PKR 35,000 is our management fee only. You pay Meta directly for the ads themselves.
What is the minimum ad budget to make Meta Ads work in Pakistan?
The practical minimum is whatever buys about 7 optimisation events a day for one ad set, because below that the ad set never exits Meta's learning phase and the results are not a fair test. Multiply 7 by your own cost per event to get your daily floor.
Do you require a long-term contract?
No. We work month to month. If we are not delivering, you should be able to leave.
Who owns the ad account and the pixel?
You do. We work inside your Business Manager, so the account, the pixel and all historical data stay with you.
How soon will we see results?
Meta campaigns typically produce first enquiries within 24 to 72 hours of launch. Meaningful optimisation takes two to four weeks, because the algorithm needs conversion data before it can improve.
What if my ads stop delivering?
In Pakistan the most common cause is not targeting or creative but the card — Meta bills in USD, so every charge is an international transaction. We have written up the eleven reasons Facebook ads stop delivering, in the order they usually turn out to be the answer.
Do you work with businesses outside Pakistan?
Yes. We run campaigns for clients in the UK and UAE. International clients are quoted individually.
Get a straight quote
Tell us what you sell and where, and we will come back with your exact management fee and a realistic ad budget.
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