Google Ads for
People Ready to Buy.
Search captures people who have already decided they need what you sell. We build and manage Google Ads campaigns for Pakistani businesses — tight keyword control, negatives maintained weekly, and conversion tracking that actually works. Service charges from PKR 40,000 per month, ad spend paid separately from your own account.
On 1 September 2026 Google began automatically upgrading Search campaigns to AI Max where they used automatically created assets or campaign-level Broad Match. Many Pakistani accounts were migrated without the advertiser realising. Read our briefing on what to check — or send us your account and we'll check it for you.
Meta Creates Demand. Google Captures It.
The Intent Advantage
Someone searching "solar installer Lahore" or "family lawyer near me" has already made the decision. They are not browsing — they are choosing between suppliers.
That is why Google clicks cost more than Meta clicks and are usually worth it. Lower volume, considerably higher conversion.
Most established Pakistani businesses should run both — Meta to build awareness ahead of the decision, Google to capture it at the moment of intent.
Where Budgets Leak
- No negative keywords. The most expensive omission in Pakistani accounts — "free", "course", "jobs", "salary" and "tutorial" quietly consume budget.
- Broad match left on default. Cheap clicks mean loosely related traffic floods in fast.
- Conversion tracking missing. Without it, Google optimises toward nothing.
- One campaign for every service. Different intents, different bids, averaged into mediocrity.
- Traffic sent to the homepage. Someone searching a specific service should land on that service page.
Campaign Types We Manage
Search Campaigns
The core of most accounts. Tight keyword groups, phrase and exact match, negatives maintained weekly, and ad copy matched to each search intent.
Call-Only Campaigns
For services where people want to speak to someone immediately — clinics, contractors, legal. Call tracking configured so calls actually get attributed.
Shopping & Performance Max
For e-commerce. Product feed setup, Merchant Center configuration, and campaign structure that does not simply hand everything to automation.
Local Campaigns
Location extensions, radius targeting and Google Business Profile integration for businesses with a physical service area.
Remarketing
Display and Search remarketing to people who visited but did not enquire. Usually the cheapest conversions in the account.
International Search
UK, UAE and Gulf targeting for property, immigration and education. Tier 1 auctions cost considerably more and need separate budgets.
No Mystery, No Jargon
Exactly what happens from week one.
Your Numbers First
What is a customer worth? What proportion of enquiries convert? Legal keywords in Pakistan run PKR 50–500 per click — whether that is expensive depends entirely on what a case is worth to you.
Conversion Tracking First
Google Ads conversion tags, GA4 and call tracking installed and verified before launch. Without it the system optimises blind, and Google's automation is only as good as the data you feed it.
Keyword & Negative Structure
Tight ad groups by intent, phrase and exact match, and a substantial negative list from day one — excluding course, jobs, salary, free, tutorial and the rest of what wastes Pakistani budgets.
Ad Copy & Landing Pages
Ad copy matched to each keyword group, pointing at the relevant service page rather than your homepage. Mismatched landing pages are where most Google budgets quietly die.
Search Terms Review
The single most valuable ongoing task. We read what people actually searched, add negatives, and shift budget toward the terms that convert. Weekly, not monthly.
Reporting on Enquiries
Qualified enquiries and cost per enquiry lead the report — not impressions or click volume. If a report opens with impressions, it is measuring activity rather than results.
Transparent, and Separate From Ad Spend
Google Ads management for clients in Pakistan. Slightly higher than Meta because search accounts need closer keyword and negative management. International clients from €800/month.
- Account structure, keyword research and ad copy
- Conversion tracking, GA4 and call tracking setup
- Weekly search terms review and negative maintenance
- Monthly reporting on enquiries and cost per enquiry
Advertising spend is separate and paid directly to Google from your own account — never ours. If an agency runs campaigns from their account, you lose every conversion history and campaign learning the day the relationship ends. We would advise insisting on this with any agency you speak to, including us.
See our 2026 PKR price guide or cost per lead report.
Questions We Actually Get
My ads are approved but get no impressions. Why?
Several possibilities: bids below the auction threshold, budget too low, a very narrow audience, or delivery restrictions applied to newer accounts. Google expanded its Limited Ad Serving system across all surfaces in August 2026, which affects lesser-known advertisers particularly. It is worth diagnosing properly rather than guessing — we do this in the free audit.
What does Google Ads management cost?
From PKR 40,000 per month for clients in Pakistan, with ad spend separate and paid directly to Google from your own account. International clients are quoted from €800 per month.
How much should I spend on Google Ads?
It depends entirely on your sector and what a customer is worth. Legal keywords in Pakistan run PKR 50–500 per click; a plumbing service is a fraction of that. Tell us your numbers and we will give you a realistic figure.
Google Ads or Facebook Ads?
Both, for different jobs. Google captures people actively searching; Meta creates demand and reaches people before they search. Most established businesses run both — see our comparison for Pakistan.
How long before we see enquiries?
Typically 3–7 days from launch once setup and approval clear. Search delivers faster than most channels because the demand already exists — you are simply appearing in front of it.
Were my campaigns changed on 1 September?
Possibly. Google auto-upgraded Search campaigns to AI Max where they used automatically created assets or campaign-level Broad Match. Check your search terms report for queries unrelated to your business — see our full briefing.
Do you use Performance Max?
Where it suits — usually e-commerce with a healthy product feed. For lead generation we are more cautious, because PMax gives away control that matters when budgets are modest and every enquiry counts.
What are the most important negative keywords in Pakistan?
Course, courses, training, jobs, salary, free, tutorial, learn, institute, and internship. Pakistan has enormous search volume for education and employment that overlaps heavily with commercial service terms. Without these your budget goes to students, not buyers.
Where's Your Budget Going?
Send us your Google Ads account. We'll read your search terms, check your tracking, and tell you exactly where the waste is — including if the answer is that your account is well run and you don't need us.
No obligation · You own your accounts and data · Based in Johar Town, Lahore
Related Services & Reading
Often paired with Google Ads: Meta Ads management for demand generation, SEO to reduce long-term cost per enquiry, local SEO and landing page development. See our portfolio or browse all services.
Further reading: the AI Max auto-upgrade of 1 September, 8 Google Ads mistakes that waste budget, Google Ads benchmarks, and what a lead costs in Pakistan.
By industry: real estate, law firms, construction, solar, dental clinics.