How to Choose a Digital Marketing Agency in Lahore
Most agency websites in Lahore tell you how good they are. This one tells you what to check before you hire anyone — including us. Use it to interrogate every quote you receive.
Six Questions That Tell You Everything
You do not need to understand media buying to judge an agency. You need six questions, and the willingness to walk away if the answers are vague.
- "Whose ad account will the campaigns run from?" The only correct answer is yours, with them added as a partner. If they run it from their account, you lose every audience, pixel history and campaign learning the day you leave. Ask us this too.
- "Is your fee separate from the ad spend?" It must be, and stated in writing. A single combined figure often hides agency margin inside your media budget.
- "What will you install before spending anything?" Pixel, Conversions API, GA4, and enquiry-source tagging — verified and tested. Without tracking, the platform optimises blind and nobody can say which ads produced sales.
- "What does your monthly report lead with?" If the answer is reach and impressions, they are measuring activity. Qualified enquiries and closed business are the only numbers that matter.
- "What is your minimum term?" Three months is reasonable — campaigns need data. A twelve-month lock-in demanded upfront usually means retention is not being earned through results.
- "Can I see a named case study with real figures?" Cost per lead, conversion rate, actual outcomes. Anonymous testimonials prove nothing.
The single biggest red flag: an agency that quotes you a monthly budget before asking what a customer is worth to you and what share of enquiries you close. Without those two numbers, any budget recommendation is a guess.
What Digital Marketing Actually Costs in Pakistan
Almost nobody publishes prices, which makes it hard to know whether a quote is fair. Here is the market, and where we sit in it.
| Service | Monthly charge |
|---|---|
| Social media & website management | From 15,000 |
| SEO (technical, on-page & local) | From 25,000 |
| Meta Ads or TikTok Ads management | From 35,000 |
| Google Ads management | From 45,000 |
| Two channels together | From 60,000 |
| Full-service (ads + SEO + content) | From 150,000 |
SolutionByz service charges in PKR. Advertising spend is separate and paid directly to Meta or Google from your own account.
For context: Pakistani freelancers typically sit at PKR 10,000–20,000, agency entry packages at 25,000–50,000, and full-service retainers anywhere from 50,000 to 200,000+. UK specialist agencies charge £1,200–4,000. Full breakdown in our 2026 PKR price guide, with per-service detail on Meta Ads cost, Google Ads cost and SEO cost.
On very cheap quotes: PKR 15,000 for social media and website management is entirely reasonable — it is exactly what we charge for it. PKR 15,000 for "everything", including ads and SEO, is not, because nobody can deliver all of that properly at that price. The fee is small; the wasted ad spend is not.
Already Running Ads?
Let's Check the Numbers.
Send us your account and current cost per lead. We will tell you whether those figures are healthy for your sector — and if your setup is fine, we will say so.
Send my numbers →What We Do
SolutionByz is a performance marketing agency based in Johar Town, Lahore, working with businesses across Pakistan and with overseas Pakistani audiences in the UK and UAE.
Meta Ads
Facebook and Instagram campaigns built in Ads Manager, with Click-to-WhatsApp flows that suit how Pakistani buyers actually enquire. Details
Google Ads
Search and Shopping campaigns with tight keyword control and negatives maintained weekly. Details
TikTok Ads
Short-form creative and paid campaigns. Growing fast in Pakistan, and worth testing before it gets expensive. Details
SEO
Technical SEO, on-page work and content strategy. Slower than paid, but it reduces your cost per enquiry over time. Details
Web & Shopify
Sites and stores built to load fast and convert. Landing pages from PKR 25,000, Shopify stores from PKR 30,000. Details
Lead Generation
Enquiry flows, WhatsApp routing and follow-up systems — the plumbing between the ad and your sales team. Details
A Named Case Study
Haramzone Travels — Umrah packages. Google Ads plus a purpose-built landing page, from scratch. Result: 400+ qualified Umrah leads in 30 days at PKR 680 per lead, with an 18% conversion rate. Full portfolio →
We show one named case study rather than a wall of anonymous testimonials, because a named result you could theoretically verify is worth more than ten you cannot.
Where We Fit — and Where We Don't
Your Accounts, Always
Campaigns run from your ad account with us as a partner. You keep every audience and pixel history if you leave.
Prices Published
Our charges are on this page and in our price guide. No discovery call required to find out whether you can afford us.
Tracking Before Spend
Pixel, Conversions API and GA4 installed and verified before the first rupee goes out.
One Team, All Disciplines
Marketing, web build, analytics and creative in one place — so campaigns do not break at the handovers. Meet them
Month to Month
Three months initially so campaigns gather data, then monthly. No long lock-in.
Not the Cheapest
If budget is the deciding factor, a freelancer will quote less. We are honest that the work below a certain price cannot be done properly.
Frequently Asked Questions
Service charges start from PKR 15,000 per month for social media and website management, PKR 25,000 for SEO, PKR 35,000 for Meta Ads management, PKR 45,000 for Google Ads management, PKR 60,000–120,000 for two channels together, and PKR 150,000+ for full-service work. Advertising spend is separate and paid directly to the platform. See our full price guide.
It depends on your sector, city, competition and what a customer is worth to you — a local clinic and a property developer are not comparable. Any agency quoting a budget before asking those questions is guessing. Our cost per lead report explains how to calculate your own ceiling.
Meta campaigns typically produce first enquiries within 24–72 hours of launch, Google Ads within 3–7 days once approval clears. Give either around two weeks before judging performance — campaigns need to exit the learning phase first. SEO takes two to three months to show meaningful movement.
Both, for different jobs. Meta creates demand and reaches people before they search; Google captures them once they are actively looking. Most established businesses run both — see our comparison for Pakistan.
Yes — single clinics, individual property agents, small shops testing paid ads for the first time. What matters is whether the arithmetic works: if a customer is worth PKR 5,000 and a lead costs PKR 3,000, it will not, and we will tell you so rather than take the retainer.
No. We are based in Johar Town and most walk-in clients are local, but we run campaigns for businesses across Pakistan and for overseas Pakistani audiences in the UK and UAE. Pricing does not change by city — what changes cost is scope.
Often the leads exist and are not reaching you — sitting in Meta's Leads Centre with nothing collecting them, or routed to a WhatsApp number nobody checks. See our diagnostic on the seven places leads get lost before concluding the campaign failed.
Tell Us Your Numbers.
Your sector, roughly what a customer is worth, and what share of enquiries you close. We will tell you what is realistically achievable — including if we think you are not ready for an agency yet.
Book a call →The Bottom Line
The agencies worth hiring in Lahore are the ones that answer the six questions above without hesitating, publish what they charge, and tell you when advertising will not work for your economics.
Use this guide on every agency you speak to. If we come out well, get in touch. If someone else answers better, hire them — you will have made a decision on evidence rather than on who had the most confident website.