Digital Marketing FAQ — SolutionByz Pakistan

Answers to the questions we get asked most about digital marketing, Meta Ads, Google Ads, SEO, and working with SolutionByz as your marketing agency in Lahore, Pakistan.

General Digital Marketing Questions

What is digital marketing?

Digital marketing is the use of online channels — including search engines, social media, email, and websites — to promote your business, attract customers, and drive sales. It includes paid advertising (Meta Ads, Google Ads, TikTok Ads), organic strategies (SEO, content marketing), and brand building.

Why does my business in Pakistan need digital marketing?

Pakistan has more than 100 million internet users and one of the world's fastest-growing social media populations. Your customers are on Facebook, Instagram, TikTok, and Google every day. Without a digital marketing strategy, you are leaving that demand for competitors to capture.

How much should I spend on digital marketing in Pakistan?

Our management fees start at PKR 15,000 per month for social media and website management, PKR 25,000 for SEO, PKR 35,000 for Meta Ads and PKR 45,000 for Google Ads. Advertising spend is separate and paid directly to the platform from your own account. How much to put behind the ads depends on your sector, city and what a customer is worth to you. Full breakdown in our 2026 PKR price guide or on the pricing page.

How long does digital marketing take to show results?

Meta and Google Ads campaigns typically produce first enquiries within 3 to 14 days of launch, once tracking is in place and ad approval clears. SEO takes 3 to 6 months to show meaningful ranking movement. Content marketing builds over 6 to 12 months.

What's the difference between organic and paid digital marketing?

Paid marketing (Meta Ads, Google Ads) delivers immediate, targeted traffic in exchange for an ad budget, and stops the moment you stop paying. Organic marketing (SEO, social content) builds traffic gradually without direct ad spend but takes months. Most businesses should start with paid ads for cash flow and add SEO once revenue is predictable.

Meta Ads & Facebook Advertising FAQ

What is ROAS and what's a good ROAS in Pakistan?

ROAS (Return on Ad Spend) measures how much revenue you earn for every rupee spent on ads. If you spend PKR 10,000 and generate PKR 50,000 in sales, your ROAS is 5x. What counts as good depends entirely on your margins: a business with 20% margins needs a far higher ROAS to profit than one with 70% margins. Be cautious of any agency quoting an average ROAS before asking what yours are — the figure is meaningless without that context.

How much does Meta Ads management cost in Lahore?

Meta Ads management starts at PKR 35,000 per month. That covers campaign build, audience research, creative direction, conversion tracking setup, ongoing testing and monthly reporting. Your advertising budget is separate and paid directly to Meta from your own ad account. Full detail on our Meta Ads management cost page.

Can Meta Ads work for small businesses in Lahore?

Yes. The targeting allows you to reach specific audiences — for example women aged 25 to 40 in DHA Lahore interested in skincare. What matters more than budget size is whether the arithmetic works: if a customer is worth PKR 5,000 and a lead costs PKR 3,000, it will not, and we will tell you so rather than take the retainer.

What types of businesses benefit most from Facebook Ads in Pakistan?

Facebook and Instagram Ads work particularly well for e-commerce stores, restaurants, clinics and healthcare, real estate, fashion brands, coaching institutes, event promotion, and local service businesses. If your target customers are on social media, Meta Ads can work for you.

How do I know if my Meta Ads are working?

The metrics that matter are cost per qualified enquiry and cost per sale — not reach, impressions or likes. We report on enquiries and sales every month. If a report leads with how many people saw your ad, it is measuring the wrong thing.

Google Ads FAQ Pakistan

What is the difference between Google Search Ads and Display Ads?

Google Search Ads appear when someone actively searches for your product or service — high-intent clicks from people already looking to buy. Google Display Ads show image banners across millions of websites to build awareness. For most Pakistani businesses, Search Ads deliver the best immediate return.

How much does Google Ads management cost in Pakistan?

Google Ads management starts at PKR 45,000 per month — higher than Meta because search accounts need continuous auction management: negative keyword pruning, search term review, bid adjustments and Quality Score work. Your ad budget is separate and paid directly to Google. See our Google Ads management cost page.

What do clicks cost on Google Ads in Pakistan?

Google Ads uses a pay-per-click model and costs vary sharply by industry. In Pakistan, cost per click typically ranges from PKR 20 to PKR 200 or more in competitive sectors like real estate, law and immigration. We forecast a realistic budget for your specific case before you commit.

What is Performance Max and should I use it?

Performance Max is Google's AI-driven campaign type that runs ads across Search, YouTube, Display, Gmail and Maps from a single campaign. It works best for businesses that already have strong conversion data. We recommend Performance Max for established advertisers and standard Search campaigns for anyone starting out.

SEO Questions

How much does SEO cost in Pakistan?

SEO starts at PKR 25,000 per month for local SEO, covering technical fixes, keyword research, on-page work, schema markup and monthly reporting. Unlike paid ads there is no separate media budget — the fee is the total cost. See our SEO services cost page.

What is local SEO and why does it matter for Lahore businesses?

Local SEO optimises your presence for searches with local intent — "best restaurant in Lahore", "clinic near me in DHA". It covers Google Business Profile optimisation, local keyword targeting and citation building. For a business serving customers in one city it is usually the highest-return channel available, because the traffic costs nothing per click.

How many backlinks do I need to rank on Google Pakistan?

There is no fixed number, and what matters is the quality and relevance of links rather than the count. Cheap link packages do not move rankings and low-quality links can actively harm your site. We build links through guest posting, digital PR and local citations.

Does blogging help SEO in Pakistan?

Yes, when it targets questions people actually search. A consistent blog aimed at long-tail keywords in your niche builds topical authority and earns links. We generally recommend 2 to 4 posts a month before expecting meaningful SEO effect, and six months before judging it.

What's the difference between on-page and off-page SEO?

On-page SEO is everything on your own site: meta titles, descriptions, headings, content quality, page speed, internal linking and schema markup. Off-page SEO is everything outside it that signals authority: backlinks, Google Business Profile, and brand mentions.

Working with SolutionByz

Where is SolutionByz located?

SolutionByz is based at 477C, J Block, Johar Town, Lahore, Pakistan. We serve clients across Pakistan including Lahore, Karachi, Islamabad, Rawalpindi and Faisalabad, and internationally in the UK and UAE. Everything is delivered remotely with WhatsApp communication and regular reporting.

How do I contact SolutionByz?

By WhatsApp on +92 314 757 4592, email at info@solutionbyz.com, or through our contact page. We aim to reply the same working day.

Do you offer performance guarantees?

No, and we would be cautious of any agency that does. Nobody controls Google's rankings or Meta's auction. What we commit to is transparent reporting on enquiries rather than reach, campaigns run from your own ad account so the data stays yours, and telling you early if a channel is not going to work for your economics.

Do you publish your prices?

Yes, which is unusual in this market. Every fee is on our pricing page and in the 2026 price guide, so you can judge any quote you receive rather than sitting through a call to find out whether you can afford us.

What's included in a free strategy call?

In a free 30-minute call we look at your current setup, identify where enquiries are being lost, recommend specific next steps, and give you a firm price. There is no commitment and no sales sequence — and if we think you are not ready for an agency yet, we say so.

Do you work with international Pakistani businesses in the UK and UAE?

Yes. We work with clients in the UK and UAE who serve Pakistani communities or run businesses in Pakistan remotely, across timezones via WhatsApp, Zoom and email. International work is quoted separately in EUR, GBP or AED rather than at our Pakistan rates. Contact us to discuss your situation.

Do you require a long contract?

No. We work month to month after an initial period long enough to gather meaningful data, usually three months. Be cautious of any agency demanding a twelve-month lock-in upfront.

Still have questions? Book a free strategy call — we will answer everything personally and tell you honestly what is achievable.